Posted on: November 3, 2022 Posted by: Lily Comments: 0

Any business should not settle for a certain level of excellence. It is common and highly recommended. This mantra is being followed quite well by the eCommerce industry. The eCommerce industry is rapidly changing the way people shop online. This is due to 3D modeling. Let’s see how 3d Configuration benefits eCommerce.

What’s 3D Configuration?

The 3D Configuration lets users customize the appearance and behavior of products. Just a few taps and your product will follow your wishes. This is how it works. It allows customers to see the product from many angles and perspectives, evaluate every aspect without leaving their sofa, and then choose the product that best suits their tastes, style, and preferences. Online shopping gives shoppers a more personal experience, while businesses can make more sales. This is a win-win situation.

3D Configuration: How Does It Work?

3D configuration can be achieved by 3D configurators, which use multiple product files to create high-quality 3D renderings. Visual configuration software is often used by businesses to allow the design, housing, distribution, and maintain 3D models using a single tool. 3D product configurators can be integrated seamlessly into your existing website or application without having to overburden your system with too many tech features.

How Does 3D Configuration Benefit The Ecommerce Industry?

Sales Boost

Implementing a 3D product configurator is intended to increase sales. Interactive 3D model products are more appealing and leave a stronger impression on the buyer. These models significantly contribute to improving the online shopping experience and simplifying decision-making while increasing conversion rates. The annual P&L statements for any eCommerce company can be affected by 3D configurations.

Promotes Cost-Efficiency

Providing real-time feedback via eCommerce allows for a shorter sales cycle. You can take a few photos in expensive studios. A photorealistic render will suffice. Creating a virtual 360deg replica of a product is easier than creating a professional photoshoot.

Faster UX, Friendlier UI

The user experience is significantly improved by using 3D interactive modeling. Because a single interactive 3D model weighs less than multiple images from different angles, a single interactive model is easier to use. Images are outdated and boring today, which can lead to clutter in the UI. This technology lets customers view and experiences the product 360 degrees, making better-informed decisions.

Provides A Unique Shopping Experience

The biggest problem with shopping online is the inability to see the product. 3D technology is so well implemented that it defeats the purpose of shopping in a supermarket. AR and VR further enhance this technology. This allows personalized shopping possible from the comfort of your home. It’s no surprise that business giants are adopting this technology faster than ever.

Shoppers Can Make More Money

Over 57% of global shoppers agreed to pay more for personalized products. Only 35% were unsure, and only 10% refused. These numbers perfectly reflect the need for 3D product configurators within the online shopping market.

Increases Engagement

Customers don’t want to settle with the standard when so many products are available each year. They want personalization. The 3D configuration technology has made it possible to end your search. The simplest forms of personalization, such as engraving, are possible with 3D configuration.

Reducing Cart Abandonment

Have you ever found yourself liking a product but not buying it? The eCommerce platform you purchased your product didn’t offer 3D configuration technology. A small amount of personalization by the customer can increase sales conversion by a huge margin.

Enhanced Marketing

3D configuration in eCommerce drives sales and benefits customers in many ways. It also benefits the marketing industry. Nearly every website uses cookies to personalize ads based on user’s interests.

The eCommerce website allows customers to customize their products to suit their needs. This data can help improve product recommendations, even if they have not purchased any products. These data can also be sold to other businesses so you can see ads with as much relevance as possible.